Why Kroo?
A bank built to help your money go further.
Our vision is simple: a world where your money works in your favour.
We believe banking should help people make financial progress, not stand in the way of it.
For too long, people have accepted that banking comes with complexity, hidden charges and products that don't always put customers first. We think there's a better way.
Founded in 2016, Kroo Bank was built on a simple belief: when customers do well, their bank should do well too. That's why we've focused on creating products that share more value with customers, give them greater control over their money and make everyday banking simpler and more rewarding.
Today, Kroo combines the security of a fully licensed UK bank with the simplicity of a modern app. Customers can earn interest on their current account balance with no monthly account fee, organise their money with Pots, manage shared spending with friends and family, save with a Flexible Cash ISA, access personal loans up to £25,000 and spend abroad without foreign transaction fees.
Eligible deposits are protected up to £120,000 through the Financial Services Compensation Scheme (FSCS), giving customers confidence that their money is in safe hands.
Everything we do is guided by the same vision: creating a world where your money works in your favour. That means rewarding customers for the money they already have, helping them stay organised, keeping our products simple and transparent, and making it easier to build positive financial habits over time.
But we're building more than products.
We're building a bank that gives people confidence, clarity and control. A bank that helps customers feel calmer about their finances today, while making steady progress towards tomorrow.
Because who you bank with matters.
“For too long, people have accepted that banking works in the bank's favour.
We started Kroo with a different belief: a bank should help its customers grow financially.
Your money should create value as standard. It should earn, grow steadily over time and help people make financial progress without constantly moving money around or worrying whether they're getting a fair deal.
Good banking should make life simpler. It should help people feel confident, in control and positive about their future.
That's why we've focused on sharing more value with customers, removing unnecessary fees and building products that genuinely work in their favour.
We want to build a bank that people trust, love and choose because it consistently helps them move forward financially.”
“Money should give people confidence, not uncertainty.
At Kroo, we're building a bank that helps people feel more in control of their finances, more confident about their future and better rewarded for the money they work hard to earn.
We're combining the security of a fully licensed bank with simple products, clear language and technology that helps customers make better financial decisions every day.
We believe who you bank with matters, because the right bank can help your money go further.
Our ambition is simple: to become the most trusted and loved bank in the UK.”